Coca-Cola Licensed Juniors Sleepwear
Art Direction, Creative Direction and Apparel Design
Munki Munki
Women’s Sleepwear Brand Creative Strategist and Lead Designer
Social Media Strategy
Tracked engagement, implemented sales strategy, drove sales to owned e-ccomerce and partner platforms by targeting key demographic growth on Instagram in 2017-2018
Influencer Marketing
2018 - Munki Munki collaboration with Disney
Found key influencers, negotiated contracts, established deliverables and Disney licensing approval to drive interest in a family sleep collection during Rock the Dots.
Cross-platform Campaign Management
Linked banner ads, email blasts, and social media and tracked engagement and sales to e-commerce site
Licensed Christmas Campaign
Linked banner ad and email blast with linked images and personalized text. E-commerce platform management and exposure optimization. Photoshoot creative direction and licensing approvals.
CHALLENGER
Designer and Creative Director
Passion Project.
The Challenger collection plays with print, texture and fullness.
Themes explore the Challenger and Colombia explosions and the female astronauts we lost.
PLUS SIZE WOMEN’S WEAR
Designer and Creative Director
Concept collection
This collection is completely inspired by women. Beautiful, curvy, real women.
The fashion statements they’re making, the way they are showing up in the world, their attitude, their strength, their sexuality, their spirit. These women are having a moment that’s exhilarating and about time!
They got me thinking about Dazzle Painting (this amazing camouflage technique), gorgeous plus size celebrities and their style, flowers (especially lilac), Mulberry’s S/S 2019 collection and 60’s mod made fresh.
Spring is the height of pastels and lucky for us, pastels just got a refresh!
Their softness has been electrified and paired with neutrals and dark hues to help them pop. Neon pastels (lavender, neo mint, coral, cornflower blue) mix with neutrals - camel, white, black, navy and help transition into the bright rainbow hues of summer
(mix Gen Z Yellow into any palette as an accent color and Millennial Pink has not yet left the building).
Ruffles, asymmetry and draping create movement across the figure and balance.
Prints are having a moment (perennial floral, animal prints, soft check and plaid, polka dots and bright stripes)
Collection includes references to WGSN, Mulberry, Modcloth, Lane Bryant, Asos, City Chic, Torrid, Fashion to Figure, Universal Standard, Good American, Violeta by Mango, Eloquii, Anthropologie Plus, Premme, 11 Honore, Soncy, and over a dozen influencers.
PRINT DESIGN
Print created for Rachel Antonoff collection
